RHYTHM WAS FOUNDED IN 2003 AS A COASTAL BRAND THAT SPOKE TO THE CULTURE OF ALTERNATIVE SURFING.

We set out to create an alternative label, designed by surfers and inspired by the Australian coast: by the melody of the waves, by quality materials, by elegant design and sustainable practices. A diverse community of surfers, musicians, travellers and artists that tapped into Australia’s unique coastal heritage.

Today, Rhythm is a premium lifestyle brand, stocked in over 500 retail locations around the world, with a flagship store in Burleigh Heads on the Gold Coast.

Our design ethos is still grounded in the sea, embodied through local artists and sustainable practices — our growing community of individuals who aren’t afraid to wander off the well-worn path.