PATAGONIA @ Tiki Surf Co
We're proud to stock a wide range of Patagonia products here at Tiki, as they're a company who go the extra mile to not only produce the best quality products, but also do so with a focus on protecting the earth we live on.
"At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it."
Built around their core values of 'Build the Best Product', 'Cause no unnecessary harm', 'Use business to protect nature' and 'Not bound by convention', Patagonia are creators of pioneering, high quality, low impact products, which are built to last.
Started by a band of climbers and surfers, their values reflect those of a business , and the minimalist style they promoted, while the approach they take toward product design demonstrates their bias for simplicity and utility.
They're not afraid to go against the grain either, to come up new ways of doing things which have less of an impact on our environment, such as the development of the Yulex used in their wetsuits.
"We seek not only to do less harm, but more good"
They embrace the risk of challenges such as these, while they act to protect and restore the stability, integrity and beauty of the web of life.
As a surfer, who wouldn't respect that?