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YETI was established in 2006 by siblings Roy and Ryan Seiders. Raised in Driftwood, Texas, the brothers enjoyed an outdoorsy upbringing, greatly immersed in nature. Their father, Roger Seiders, was an entrepreneurial spirit who pioneered an epoxy for fishing rod design.
The company specialises in crafting premium items tailored for hunting and fishing aficionados, outdoor enthusiasts, beach lovers, and water sports enthusiasts.